This Wine Brand Comes With Some Seriously Quirky Illustrations

muellervalentini_Selezione_Aurea_06_etiketten.jpg

MüllerValentini designed the quirky packaging for Selezione Aurea, an Italian brand of wine that is hoping to make it’s mark in Germany. The labels feature fun ink illustrations of a variety of subjects that help bring a sense of playfulness to the overall brand.

muellervalentini_Selezione_Aurea_01_weinflaschen.jpg
muellervalentini_Selezione_Aurea_02_lehnende_flaschen.jpg

“Selezione Aurea was founded by two art and culture lovers. With the help of talented sommeliers, Selezione Aurea brings a dose of Italian culture to Germany, a key feature being the connection to small-scale regional producers. The appearance is based on ‘La Smorfia,’ a book of traditional Neapolitan dream interpretation. Dreams are associated with figures which are then used in a lottery. Each wine is given its own fanciful image allowing for personal interpretation.”

muellervalentini_Selezione_Aurea_05_postkarten_illustration.jpg
 

Designed By: MüllerValentini
Designer: Tina Müller, Miriam Valentini
Illustrations: Julia Friese
Client: Selezione Aurea, Lorenzo Martinelli
Photography: Christian Hagemann
Location: Berlin, Germany