Michal Slovák designed the minimalistic yet effective packaging for Morho, a rye spirit. The design has a folkloric touch that aims to highlight the traditional origins of the brand.

“Morho is hand-malted and fermented rye spirit based on an old recipe of the brand owner’s grandfather.

The assignment was to make the bottle shape, logo and identity of the brand. We wanted to avoid clichés with using traditional folklore patterns so I introduced a modern take on folklore with symbolism. The bottle was to define the rye spirit as the product that is exclusive though very traditional. Its target is mainly the Slovak market where it is recognised as a premium spirit alternative.”