Toxic masculinity sucks. Aside from negatively impacting anyone who does not identify as male, it also creates certain expectations for men that further perpetuate it. Real men don’t cry, real men are strong, real men don’t put time and effort into how they look or feel.
Hims calls bullshit. This preventative care brand believes that men can look and feel their best all the time, and they’re wanting to normalize issues that men deal with but are often too embarrassed to talk to their doctor about—such as hair loss or erectile dysfunction (plus they’ll be releasing moisturizers on their site soon).
If you pop on over to their website, you’ll be reminded of other brands like LOLA or Thinx. It’s bold, it’s youthful, and it brings to light topics that are still sadly considered taboo. “Only 1 in 10 guys feel comfortable talking about their looks and health with their doctor,” their About page states. When you associate these types of issues with middle-aged men flirting with a partner over a game of tennis or gazing worriedly at their receding hairline in the bathroom mirror, it’s easier to understand why.
