This Beer is Probably the Best Airmail You'll Ever See

Getting a postcard or letter from someone overseas is always exciting, but what could be even better? That’s right, beer letters. ALAUS LAIŠKAI is a line of brews cleverly designed by TBWA \ Vilnius to look like it’s been postmarked and sent to you from its country of origin.

“Volfas Engelman Studija is a new project from the beer brand Volfas Engelman and consists of museum and mini-brewery.”

“Here the best brewers try recipes from countries all over the world—from traditional to the most exotic flavours. The most successful of them are released in special series.”

“The solution is to convey every type of beer in the series as a newly arrived authentic taste from its country of origin.”

“The name of the series is ALAUS LAIŠKAI (BEER LETTERS).”

“The design of the label conceptually and consistently conveys the idea of the series: the logo is like a postmark, the form is like a postage stamp, and the illustration is created in style, which is characteristic to postage stamps.”

“Everything is put together and so we have an authentic parcel of flavour for a real beer gourmet.”

“The opening of the Studio is celebrated by the launch of rare beers collection: Ruby Stout, Wheat IPA, Cream Ale and Chilli Pils.”


Designed by: TBWA \ Vilnius

Creative director: Tomas Kasparavicius

Art director: Jolanta Vasiliauskyte

Copywriter: Julius Narkunas

Designer: Gintare Kavaliauskaite

Illustrator: Kestutis Jankauskas

Project manager: Agne Kraujale

Photographer: Andrej Vasilenko

Country: Lithuania

City: Vilnius