We love this bold playbook-inspired branding for JimJams, a retailer that specializes in sports related merchandise. Mexican agency Anagrama came up with the overall design and packaging which celebrates sports fans while driving excitement through branding.

“JimJams is a brand praying tribute to sports fans. It specializes in garments with designs including sports personalities and recent events in the sports industry. As part of our work, a logo was developed based on strategic play diagrams commonly used by coaches giving the brand a dynamic and cheerful communication style.”

“The custom typography is printed with textured strokes establishing a brand personality that plays fairly with the garment designs. The typographic system includes the Effra and Univers LT families employed in text arrangements on the branded peripherals.