M — N Associates designed the packaging for labels :, a high-end Vietnamese fashion brand. Elegant typography and feminine colors define the branding and packaging, creating a minimalistic yet chic solution for the overall brand.
“labels : isn’t simply a multi-brand fashion concept but aims to create a new lifestyle environment by offering an urban contemporary appeal to Vietnamese fashionistas. Offering a never ending assortment of fashion, art & waters, labels : will be an inimitable mix and match, modeled after its customers, a unique approach combining modernity, originality and a careful attention to quality, which will bring fashion-lovers together.”
“Our creative strategy is infused with the codes of flawless sophistication, in order to give labels : a sense of being a distinguished leader as well as a perfect representation of the complex and unique multi-brand environment. A true high-end fashion brand has to be refined and discrete. It has an appreciation for details and sophistication, class and elegance. It is vital for the project to acknowledge and appreciate the values and aspirations of the target audience in order to capture their serious interest.”
“Logo: using the colon mark, which is to precede a list, the concept is opening a new vision following a ‘vision within vision, fashion within fashion’ spirit through the logo and creating a contrast mixing chemistry within the brand. Within the logotype, this mix and match spirit is still applied by making the ‘L’ character italic and well composited with the rest of the regular characters.
“The multi-icon system: everyone has a different point of view on fashion, just like people iris, unique and identical. Since the trademark is an opening vision colon, we took each featured details of each collection to create a sustainable system that could be delivered and applied in every medium.”
Designed By: M — N Associates
Photo Credit: Monkey Minh
Stylist: Ben Pham
Location: Ho Chi Minh City, Vietnam
