BridgerConway designed the packaging for BUD66, a sub-brand of Budweiser that has a strong following in Paraguay.
“BUD66 is one of the most important beer brands from Paraguay. It follows the rule of its parental company, Budweiser… but with a smooth and easy taste! Although the beer was born between London and New York, at the moment it’s only available in Paraguay. It’s a part of Anheuser Busch.”
“Having that in mind, BUD66 decided to shift to a new position, a new way of speaking and the development of their packaging. Our mission was to generate a design aligned to their new global position, along with keeping its own identity and personality. Also, that came as the consequence of the conceptual and the visual brand evolution.”
