Mochila’s pop of colors will not only tempt you to add it to your grocery cart, but it will also put a smile on your face. With brand goals of health and happiness, Brazilian agency Sweety & Co. developed packaging that certainly communicates what Mochila is all about. The different combination of hues and varying geometric shapes makes each bottle a little piece of art to-go.
“Mochila is more than a yogurt brand. Mochila is free, spontaneous, original and has a Latin soul. Mochila exists in its own world, which is vibrant, full of energy and where people eat healthy and live happy.”
“Mochila aims to be different among other yogurt brands, focusing on happiness with a sophisticated design: the packaging must be colourful and vibrant, clean and not busy. Mochila wants to show people that beauty and wonder can be found in the everyday life, and that they can live in a happier and healthier way.”
