Branding Firm Human. has come out with this seriously sleek branding and identity along with stationery.
“For design to be more relevant to human condition and contribute to human activity, it has to have a value beyond its purchase price and style. A lasting value that relates to human existence. That is significant, timeless, affective, ethical, tells a narrative, enhances our lives, and creates a rich story for our collective personal and cultural identities.
We move design concern beyond mere style and shape to include experience, service and participation. As a branding firm we understand successful design posses the strength to forever impact our lives.”
“The dots between the logotype represent the four elements found in the human genome (DNA). The identity is inspired by space travel that portrays minimal and modern aesthetic with a unique element in copper. The collaterals and stationery are instantly more distinctive, bringing together a versatile and agile visual identity, which represents the essence of the firm.”
Agency: Human.
Creative Director: Alejandro Flores
Photographer: Pepe Molina
Art Direction: Eugenio Rebolleda
Location: Mexico City
