Goodio Chocolate Has the Best Letter You’ll Ever Receive
By: Bill McCool
When was the last time you got a letter? Or even a greeting card saying happy birthday instead of the forty-seven Facebook notifications you got last year? Because who’s counting, right? (Right?)
Harkening back to the power of the postal service, Goodio Chocolate packages their stone ground chocolate in an ornate envelope. Aside from Grandma’s Hallmark card stuffed with one of her beloved Andrew Jackson’s, it’s the added emotional component that makes it the best kind of lovingly packaged gift.
Headquartered in Helsinki, Goodio Chocolate was founded by former Rovio game developer Jukka Peltola under some rather unusual circumstances.
Namely, he didn’t eat chocolate.
Always the sporting type, Jukka became interested in nutrition after wanting to find a substitute for snacks that were bogged down with sugar or salt. In his research, he found that raw, unprocessed cacao had many nutritional benefits, chief among them that it’s loaded with antioxidants and could potentially help lower blood pressure.
But this isn’t your run of the mill Hershey’s bar. Mass produced chocolate is often made with a small percentage of cacao and is loaded with sugar and milk substitutes to mask their inferior pedigree. With Goodio, you’re getting the true bean-to-bar experience where cacao comes directly from its growers. Additionally, they use coconut palm sugar as a sweetener because of its low glycemic index.
Goodio’s ingredients are mostly minimal, locally procured when possible, and draw upon their Nordica background with flavors like licorice and sea buckthorn or their raw cranberry and rosemary made in conjunction with the Kyrö Distillery.
Most importantly, there is little processing. In order to retain its nutritional value, raw cacao is stone ground for three days. Eventually, the cacao nibs begin to liquefy after having turned into cocoa butter. After being tempered and molded into bars, they are then wrapped in biodegradable packaging.
“Environmental issues are very important for Goodio,” Chief Branding Officer Jesse Kuhn says. “The inner wrapping is plant-based plastic and the envelope itself is FSC certified cardboard. We are in a constant search for better and more environmentally sound solutions.”
“We think it should be important to everyone,” Jesse adds.
Additionally, all of their cacao is sourced from organic, non-GMO farms in South America and Africa, a central tenant to the company’s founding (and for other bean-to-bar artisans as well). Theirs is a company that wants to stand out from a crowded field of craft chocolate makers by following principles of sustainability, well-being, and transparency.
“We wanted it to be recognizable, even from a distance,” Jesse says. “At the same time the idea of it bringing a sweet message in the form of delicious chocolate, instead of a letter, elevated the idea even more.”
Functionality was also of the utmost importance to Goodio, hence the actual envelope, perfect for fitting chocolate both with ease and quickness in mind. A small company like theirs didn’t have the luxury of a costly packaging machine, nor could they use heat to seal the wrapper as it would damage the goods, so all of the chocolate bars are wrapped and packaged manually by hand.
It’s no ordinary chocolate bar. The time and care that go into each one of Goodio’s creations aren't exactly alien for bean-to-bar chocolate makers, but Peltola’s simple yet seemingly extravagant delights packaged inside a beautiful envelope leaves a lasting impression.
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he's not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.