The world is in no shortage of Greek olive oil, so new products that come to the market truly have to stand out. Such is the case with All Senses On Greek Extra Virgin Olive Oil. Created by Sophia Georgopoulou | Design, the design strips away the excess and gives consumers a visual code that feels authentic and traditional.
“Olive oil is the quintessential Greek product. Greek export-minded producers for some time now have come to realise that a good product combined with a good brand identity can open doors in the export markets.”
“When approached by the owners of what came to be ‘All Senses On’, we went back to the basics for inspiration. Olive Oil is primal—it has been part of the Greek life and psyche for millennia, and in that sense we would like to see a visual code that is primal and timeless—not obviously linked to a certain era and certainly not folklore-like old ‘Greekness.’”
