Inside the Studio: Force Majeure

Published

October 11, 2017

Filed under

In March of 2016, force Majeure left their Manhattan offices, crossed the East River, and moved into Brooklynâs Industry City. But to hear force Majeureâs founder and CEO Laurent Hainaut tell it, this wasnât just any move.

âIt was a rebirth of a new identity,â he says, âand a new way of thinking for the firm.â

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.