La Naya is a Luxurious Limited Edition Chocolate
Gabija Platukyte designed the rich and luxurious packaging for LA NAYA chocolate, a new company that wants to bring high-quality product to chocolate lovers everywhere.
LA NAYA chocolate is a young company with one line of chocolates. Now they want to introduce a new, limited edition line of chocolate for small boutiques and shops for chocolate lovers.
To create packaging for the Limited Edition chocolate. It should be simple, yet exceptional, easy to package and transport.
The packaging is based on the way the chocolate tastes - you get the impression only when you try it. Because of that, the outside packaging is minimal: bold colours and gold foil. When you open it you may find the graphics and beauty inside. What is more, each colour reflects the flavour and cocoa bean notes. It was carefully discussed with the chocolate maker until we reached the best compromise.
What is more, the dielines created for this line are comfortable to pack and easy to open. It has no glued parts and a locking area on the back side, moreover, when it is open, it comes in a shape of a flower blossom to match the whole concept.
To emphasise the amount of work needed to make this bean to bar chocolate, we selected handmade illustration. They were created based on flavours for each chocolate bar.
SPECIALLY CREATED CHOCOLATE SHAPE
There was a long discussion about chocolate size and shape until we finally reached the dimensions we have now. It is unusual for the chocolate as it is a little bit more of a prolonged square, not too big, not too small - comfortable to hold in your hands. The shape enhanced the concept of La Naya chocolate - it reflects the mountains in La Naya village.
Designed By: Gabija Platukyte
Photography: Benas Navanglauskas
Client: LA NAYA chocolate