In yet another attempt to do battle with the hydra-head that is Amazon, Jet.com has announced that theyâre launching a new line of branded grocery and household items which will be sold as Uniquely J. Soon, items like coffee pods, paper towels, and olive oil will be shipped directly from the e-commerce retailer to your home.
After acquiring Jet last year for 3.3 billion, Walmart is looking to cash in on the ever-fickle millennial dollar with eye-catching packaging which features tattoo-inspired art and cartoonish illustrations. While Walmart was already selling some of their in-house brands like Samâs Club and Great Value on Jet, the Uniquely J line will be more geared toward younger urbanites that would prefer their coffee packaging feature images of skulls draped in coffee beans or artfully designed cats rather than actual cups of coffee.
