B+B Will Stand Out In Any Medicine Cabinet

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Chuya Lee designed this bold and attention-grabbing packaging for B+B, a new company that specializes in pharmacy products. The products are functional yet stylish at the same time, making for an easy way to stand out in any medicine cabinet as well.

“Unique design of the brand image, which includes the logo, packaging, and retail elements, etc., of a pharmaceutical start-up, B+B that celebrates the idea of sharing and helping others by donating a bottle of medicine to people in need when consumers buy their products.”

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“The pill bottles are designed to appeal to female millennials, the target consumers. It is also very distinctive so that it would easily stand out from the rest of the pharmaceutical products out in the market.

The logo, bottles and the heart-shape info tag together create a trustworthy, responsible and friendly brand image.”

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Designed By: Chuya Lee
Design Director: Duncan Edwards
Bottle Engineering & Design Enhancement: JMR Development
Location: New York