Refine Your Bartending Skills At Home With These Sleek Products From OXO

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If you like to spend time in the kitchen, chances are you like to try out fancy gadgets when cooking. OXO is a company known for specializing in award-winning kitchen tools. Thus, it’s only fitting that the packaging for their sub-brand of barware products serves as an informative and visually appealing solution.

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“OXO SteeL barware products bring together function and sophistication through premium materials, durable construction and thoughtful design. The sub-brand packaging redesign highlights the product form and steel material with clean, simple graphics and photography that uses the color and emotion of wine and cocktails to entice the consumer. In addition to focusing on form and material, this was all about inspiring the consumer to be their own bartender or sommelier from the comfort of their home. The overall goal was to be aspirational, while also approachable. To do so, the packaging highlights the elegance of the products, and the combination of the descriptive line-art and idealized photography allows the consumer to both understand how the product works and envision using it at their next party. This approach was taken across the SteeL barware line, to allow the products to live cohesively on the shelf in stores, stand out in the competitive market, and to help the consumer come to see OXO as the go-to brand for their barware needs.”

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Designers: Lauren Brynn Lucas, Nicholas Vissichelli

Copywriter: Valerie Liston

Location: New York, NY