Get Nostalgic For Summer With This Packaging From Sonic

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Although summer is over, we can’t resist anything that will take us back to those days full of fun in the sun. American fast-food chain Sonic has done just that with their summer packaging campaign. With cups and bags decorated with bright geometric shapes and characters, this packaging is nothing short of adorable.

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“Commissioned by Sonic and their agency of record, Sullivan Higdon & Sink, Tad Carpenter and Carpenter Collective were tasked with bringing to life their summer packaging campaign. With over 3,500 Sonic Drive-In’s in the United States, our visual campaign was applied to various packaging applications, including 5 cup sizes, 2 to-go bags, employee uniforms and various digital assets. We used their cups and bags as a canvas to create an artistic take on the joyous season of summer.”

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Designer/Studio: Tad Carpenter, Carpenter Collective

Agency: Sullivan Higdon Sink

Client: Sonic Drive-In

Location: Kansas City, MO USA