Check Out This Extremely Clever Packaging For Dried Fruits and Nuts

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Backbone Branding designed this clever and realistic-looking packaging for Pchak, a line of specialty nuts and dried fruits.

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“Pchak is one of those projects where the idea just stroked us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming ‘Pchak’ which is the Armenian equivalent of ‘tree hollow’. Pure nature now found its place in our urban daily life.

With Pchak’s packaging you can enjoy the harvested nut supplies and dried fruits not only during winter but all year long.”

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Designed By: Backbone Branding
Art Director & Designer: Stepan Azaryan
Illustrator: Enok Sargsyan
Location: Yerevan, Armenia