Stranger & Stranger designed this beautiful eye-catching packaging for Jose Cuervo’s Limited Edition 222 Tequilas. Their website reads: “In honor of our 222nd birthday, we’ve developed four limited edition bottles, each telling an iconic story from our past.” Each bottle incorporates a bold design created by Barcelona-based illustrator Ricardo Cavolo, known for his folky yet modern style.
“Cavolo’s art is all about stories, characters and their experiences across time. Utilizing art as a complex narrative, Cavolo often focuses on portraiture. These depictions propel protagonists to champion their unique tales. Referencing religious and historical fiction illustrations, his use of symmetry and symbolism connect to a modern and playful audience.”
THE STORY OF THE HEART OF AN INDUSTRY
“Our history began in 1758, when Jose Antonio de Cuervo obtains a parcel of land in the town of Tequila to cultivate and harvest the blue agave plant.
In 1795, the King of Spain granted him the first ever royal concession to produce tequila commercially.
This singular event marks the birth of tequila as we know it, making Jose Cuervo® not only the founder but the heart of an entire industry.”
THE STORY OF THE DEVIL’S WATER
“Sometimes called Agua del Diablo – the ‘Devil’s Water’ – tequila has certainly inspired some of us to have a talk with the ‘little red one’ on our shoulder.
But as a Mexican proverb goes:
‘The Devil knows more for being old than for being the devil.’
Experience Matters! After proudly making tequila for 222 years, we certainly know a thing or two about experience.”
THE STORY OF A MUSIC INSPIRATION
“Whether they sang its praises, marveled at its potency, or took it on tour, musicians of all genres have loved and paid tribute to Jose Cuervo® over the years. But the relationship has gone both ways…
Our tequila has launched careers, inspired hit records, and sponsored music festivals.
It’s clear that musicians and fans agree. Jose Cuervo® is something to sing about.”
THE STORY OF A SPECIAL LADY
“Ana Gonzalez Rubio y de la Torre led the Cuervo family business through difficult times in the years after the Mexican revolution.
In the late 1800s, we broke conventions by making her head of the company.
Her business savvy and philanthropic endeavors made history. They secured Ana a place as one of Mexico’s most exceptional ladies and entrepreneurs.”
Designed By: Stranger & Stranger
Client: Proximo Spirits Inc.
Illustration: Ricardo Cavolo
