Cavalry is Taking a Fresh Approach to Men's Grooming Products

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Adam Gower has designed the sleek packaging for Cavalry men’s products. The modern typography and limited color palette allows for a fresh approach to men’s personal care products.

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“Developed naming, brand identity & packaging range for new a male-grooming brand to be released Australia-wide.

Cavalry explores the idea of men preparing themselves for the battles of modern day life, where the only armour he needs is the product he uses as part of his daily ritual. The packaging takes a vintage aesthetic presented in a contemporary context, where the use of typography and a distinctive colour palette marry together to present a unique packaging range.”

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Creative Director: Adam Gower
Art Director: Adam Gower
Designer: Adam Gower
Finished artist: Grace Overell-Heywood
Location: Brisbane, Australia