Squad Ink designed the beautiful packaging for True North, a monthly spirit subscription that allows for a special way to discover your next favorite drink. The imagery of the packaging evokes a sense of journey and travel, adding a nice overall theme to the product.
“At our core, we’re all natural-born explorers and adventurers. True North awakens this human instinct by traversing the finest whisky and gin from the four corners of the globe.
Beautifully packaged and curated, members receive Monthly Spirits Kits of gin and whisky with five 50ml samples of premium, international and locally crafted spirits.The kits include a guide to flavours documented by industry masters and True North connoisseurs using a world-first sensory online platform, The Flavour Trail, paving the way for new discoveries.”
“The journey for us began two years ago when Rowan Prangley, an endeavouring young chemist came walking through the Squad Ink doors with a vision to create a new way to discover, explore and share the world’s finest spirits. His enthusiasm, passion and all round lovely nature has enriched the project and all whom have contributed to its success thus far.”
Designed By: Squad Ink
Creative Direction: Matthew Squadrito
Design: Cristie Stevens & Andrew Cunneen
Photography: Dominic Loneragan
Client: True North
Location: Sydney, Australia
