This Russian Flour Brand Gets a Striking New Look

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Russian agencies 2Sharp and Ohmybrand have teamed up to redesign the packaging for “Ryazanochka”, one of the largest flour brands in Russia.

“Together with the 2Sharp Agency, the Ohmybrand Studio has taken part to work on the rebranding of the flour ‘Ryazanochka’ for the company ‘Grain Holding’, the largest flour producer. It was necessary to show the European quality of the product as well as how natural it was.”

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“The new packaging has emphasized the contact with the richness of Russian land. The new look of the flour ‘Ryazanochka’ is a feast for the eyes: wheat fields, endless sky, and heartwarming rustic comfort. Large panoramic photos make it easy to differentiate this range of products from more than 20 SKUs.

Innovative for the category, a minimalistic visual solution allows to separate the brand from competitors on the shelf and show that the product is of a really high quality.”
 

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Designed By: 2Sharp and Ohmybrand
Creative director: Alex Zimnikov
Art-directors: Nadie Parshina, Alex Zimnikov
Designers: Marina Malygina, Toma Gogoladze
Accounts: Ekaterina Sokolova, Tatiana Isaeva
Location: Moscow, Russia