You can’t not notice that bright and bold yellow, making Willibald Farm Distillery stand out in a sea of lots of the same. Designed by Concrete, the brand brings a youthful energy with its dynamic color palette and slanted typeface. Instead of shying away from the fact that they’re a new distillery, this design celebrates it and highlights the intensely flavorful gin they’ve launched.

“After 3 full years of planning and construction, the Willibald Farm Distillery is open for business in Ayr, Ontario. This opening coincides with the official launch of their first product in the LCBO; a gin infused with juniper, coriander, cardamom, grapefruit peel, angelica root and caraway.”

“The founders of Willibald learned the craft of distilling from multiple sources including distilleries in Scotland. Once they received their still, Willibald approached Concrete to create a direct and honest distillery brand that would appeal to a broad audience starting with Ontario, Canada and eventually North America. The name Willibald was chosen to honour their grandfather when he immigrated from Germany to Canada and the use of yellow, black and red reinforce the connection.”