This Uncommonly Spectacular Wine has a Label to Match

A wine as hard to come by as this one deserves a memorable label. Described by Stranger & Stranger, the agency behind the design as “BV’s big bad boy bottle,” it gives consumers an idea of just how important and special the wine is.

Rather than relying on traditional winery images or going a noticeably minimal route, they decided instead to tell a story by writing it out. The result feels like a personal note from the winemaker to the buyer. An elegant font and gold foil add to the luxurious feel, and the neck of the bottle is adorned with a tassel and fine detail that make the opening experience especially memorable.


Designed by: Stranger & Stranger

Client: Treasury Wine Estates

Country: Global