How do you control chaos? You could ask Beau Monroe about this seemingly impossible task. When tasked with creating the design for Temescal Brewing in Oakland, he found the perfect balance of energy and clarity with the visual system. We talked with Beau to find out how he developed his work, what inspired this eye-catching design, the key to making the design process easy, and more.
Beau Monroe: I started by meeting with Sam the owner of the brewery, and Tollef the creative director. They already had an amazing space and aesthetic at that point, as well as the start to a design system that is rooted in the Memphis design movement.
They were about to begin releasing a new can of beer every month, and I was briefed to design the first two cans, as well as a flexible design system that they could use to design the rest of the cans going forward. Through our conversations, the idea of a “quilt” of patterns that would cover the can was floated. This was an exciting idea to pursue, and I basically just dove right in.
