The Elegance and Femininity of Luz Victoria Tea

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Legion Brand created this feminine and elegant packaging for Luz Victoria, a Spanish tea brand.

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“LUZ VICTORIA is a tea brand from Madrid Spain. The process and the passion for making tea blends is focused on the pure and genuine methods of the ancient and traditional tea from around the world. The result is a brand and packaging that would reflect the respect for the process and the blends of tea, and also the premium quality of the product.

Their blends of tea are commercialised on three formats: Capsule, Bottle and Can. There are 4 blends and compositions: Ventura, Júbilo, Ábrego and Etéreo, those names are created to evoke and connect with the emotions and sensations that are the result of these sophisticated blends.”

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Designed By: Legion Brand
Creative/Art Director: ISRAEL VIVEROS
Client Executive: LUCÍA GARCÍA
Location: Mexico