As part of the 1000+ SKU private label program, Fresh Thyme asked The Creative Pack to create a design for a new range of 8 cereals. This staple product is non-GMO made in both the natural and organic range for kids & adults.

To set Fresh Thyme cereal apart from brand competitors, The Creative Pack designed the boxes with a bold graphic illustrative style while maintaining the Fresh Thyme look. Never done before, the unique characters and bold illustrations set Fresh Thyme cereals apart on the shelf.

The Brief
– Maintain Fresh Thyme brand
– Create unique illustrations that capture the cereal
– Design bold graphics that stand out alongside other Fresh Thyme products
– Compose a cohesive line that translates for kids & adults

The process began with determining how to translate the existing Fresh Thyme design into a cereal range that engages with kids and adults. The Creative Pack asked themselves: “What design components should remain the same and what should be changed or added to enhance this line?” In 2018, The Creative Pack was able to successfully create a range with bold illustrations that merchandise well on shelf while maintaining the Fresh Thyme branding.

To maintain brand recognition the Fresh Thyme’s farm horizon, their iconic tractor, a color-coded sky that coordinates with the bold product title, and fun handcrafted 2D illustrations were all kept on the packaging. These bold elements distinguish Fresh Thyme’s line from other brands on the shelf and embody who Fresh Thyme is. The line truly has a unique identity unlike any other private label.