Ollie, The Blue Apron For Your Dog
By: Bill McCool
For every pet owner that has opened a can of dog food, watched it slowly slide out into a perfectly unappetizing gelatinous cylindrical shape and thought, “this is another way I have failed you, best friend of mine,” than Ollie just might be the dog food of your dreams.
Ollie crafts customized human-grade delicious meals for your dog and ships them directly to your door.
Founded by Alex Douzet, Randy Jimenez, and Gabby Slome with the intention of disrupting the pet food market with healthy meals, they claim that using Ollie could extend the life of your dog by three years. Most commercial dog food is made with feed grade ingredients and is loaded with preservatives and additives to prolong shelf life, but Ollie’s meals are made with all natural ingredients at their Downingtown, PA facility using a low-temperature cooking process meant to ensure that vitamin and mineral content is preserved.
So here’s how it works:
Ollie customizes every meal to meet a specific dog’s needs. When you sign up, you tell them everything about your dog - age, breed, weight, and whether they have any food allergies. From there, the nutritionists at Ollie design a highly specialized diet that is tailor-made for your pooch’s needs. The food is then delivered with a specially customized scoop so that you can ensure you’re feeding your dog the correct portion.
Given the excessive packaging that goes into most meal kits like Blue Apron and HelloFresh, Ollie packages their food in recyclable boxes and trays. While the food arrives frozen, the freezing temperature is maintained using a liner made from a compostable jute (a vegetable fiber similar to hemp). They’ve even included a reusable lid to ensure that your dog’s meals stay fresh.
Ollie will face some stiff competition as it’s a competitive market for freshly-cooked dog meals. The Farmer’s Dog and NomNomNow also have a direct-to-consumer model vying for the attention of the discerning dog owner that cares a great deal about what put into their dog’s body. It’s easy to see why as more and more startups with a similar business model are popping up as dog food sales topped $45 billion in 2016 alone.
Ollie also carries chicken and beef strip snacks that are made with natural ingredients. Not that your dog was asking for it unlike your Aunt Ethel who rudely rattles off a laundry list of allergies wherever you go to eat, but all of the snacks just so happen to gluten and soy free.
So the next time you open up a can of dog food for your prized pooch and you’re feeling slightly curious about the taste, make sure it’s Ollie—you can eat it too!
Bill McCool is a freelance writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he's not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.