Get your beauty sleep at Hotel Covington. Gina Tesnar at Reign Studio designed the branding and vision for this new boutique hotel that’s located in Covington, Kentucky. A combination of old and new elements, the hotel feels cozy and welcoming while totally hip and fun at the same time.
“The owner asked me to create a hotel that felt distinct from any other hotel. A hotel that celebrated the history of the building and the neighborhood of Covington—but was inclusive of Cincinnati. A hotel that feels nostalgic and modern at the same time. I was given just 4 weeks to develop the brand guidelines and all the hotel applications—which included: Letterhead & business card, website design, restaurant logo, bar and restaurant menus, In room guest book, do not disturb signs, staff uniforms, and exterior signage.”
“I also designed 4 distinct patterns for the hotel to use on various applications. This was to illustrate to the owner that branding can exist without using the logo. The patterns added branding in a more distinct and beautiful way—without having to slap a logo on everything. The patterns are meaningful and distinct to the Hotel Covington.”
