Brauni transcends the expression “Music to my ears"
This conceptual take on Russian sugar brand, Brauni, transcends the expression “Music to my ears.” Taking heavy inspiration from American Southern blues music, designer Sergei Chyrkov, rebranded Brauni, with an appropriately moody and minimalist design, incorporating his personal artwork of Blues musicians as the principal detail. The design also pays homage to The Magnolia State, by boasting the tag line “Mississippi Brown Sugar” on red and blue vinyl records which denote flavor.
"This is my rebranding concept for famous Russian sugar packages 'Brauni'. There are two types of sugar: dark and light demara. The idea behind this concept was to create a brand of sugar that is delivered from Mississippi, which is a birth place of Blues music. The slogan for this brand would be: 'Your coffee will never sound better. The most musical sugar, straight from Mississippi.'"
Designed By Sergei Chyrkov