Little Kernel wants to know: which type of popcorn eater are you? Founded by Chris Laurita and Andrew Epstein (with packaging from Flood Creative), this is not just another popcorn brand—this is a special variety that gets popped in pure olive oil and doesn’t contain any mystery ingredients. Plus, a portion of the proceeds go to Generation Rescue, an organization that provides help to families affected by autism spectrum disorders. We spoke with Chris and Andrew about the adorable mascot Flood Creative made for the brand, how social media can play into your success as an entrepreneur, and selling products that support a cause.
Chris and Andrew: We did extensive research in the marketplace and considered all different types of snacks, but we felt that the miniature popcorn was a natural for our kids—particularly Chris’s son who has autism and has to eat gluten free. The smaller kernels make it less of a choking hazard which is beneficial to his son as well as my 3 year-old daughter.
Chris and Andrew: For starters, it’s a miniature popcorn. An heirloom variety called lady finger and it’s popped in 100% pure olive oil. It’s made with ingredients that we are happy to feed our own families. We think the packaging screams better for you while the name and the branding make it easy for the consumers to know what they are buying at first glance.
