Chase Design Group created this fun retro-inspired packaging for Mike’s Hot Honey. The packaging includes eye-catching typography and we love how the script plays off of the blockier-style lettering. The warm color scheme also conveys the flavor of the product. We can’t wait to try some on all our food!

“Born from a quest to recreate a recipe discovered while traveling in Brazil, Mike’s Hot Honey has quickly amassed a loyal fan base. The chili pepper-infused honey was originally introduced as a key ingredient on one of the pies at the Brooklyn-based pizzeria, Paulie Gee’s, where founder Michael Kurtz was working as an apprentice. Overwhelming customer demand for take-home containers to use in a multitude of recipes led him to believe that he was on to something potentially game-changing.”

“When the opportunity to scale for mass distribution became a reality, Mike turned to Chase Design Group, the brand design agency, to elevate the packaging and carve out an identity for a new player in the condiment category. According to Clark Goolsby, vp, creative director, Chase Design Group, ‘We drew inspiration from Mike’s roots and ‘old-soul’ character to develop the vintage-inspired, typographically-driven design that champions the quality and craft poured into every bottle.'”