California agency Makers & Allies has designed this beautiful, detailed and lush packaging for Provoca Wines. The artwork on the labels is captivating while also maintaining a certain sense of softness. The illustrations are also reminiscent of some that one might find in a botanical textbook which adds a scientific quality to the product as well.
“With a passion for the unexpected, Provoca explores the relationship between man and nature, drawing upon vintage scientific illustrations of carnivorous plants to signify the control man assumes he has over nature, but can never come to regard as truth. Just when you think you know what to expect, the trap swings shut, revealing you’ve just jumped into the belly of the beast.”
Agency: Makers & Allies
