Looking for a way to make your product’s packaging stand out? Laser art might just be the answer. Precise lines and cutouts don’t just look amazing, but they also add a texture that can make your product look even more enticing on the shelf or online. Jason Lefton of BIG SECRET, an agency that specializes in laser etching, mentioned, “Laser engraving provides an extreme level of intricacy and accuracy to packaging—people immediately want to reach out and interact with it.”
Case in point: The Manual is a small series of minimal-looking books which could have simply been placed on a shelf next to hundreds of other books. However, placed into a wooden holder designed with some laser-cut slots, it gains a dimensional depth that instantly makes it noticeable. “For a brand trying to stand out, or just make something cool as hell,” Lefton mentioned, “adding this layer of intrigue and delight is a great way to surprise a customer.”
Those gorgeous, elaborate designs are easier to achieve than you might think, especially if you’re working with a talented agency. In fact, most materials are fair game: wood, paper, acrylic, fabric, glass, and even food itself. And when it comes to staying under budget, just keep in mind that communication is key. “Working on a budget is always a challenge because we want every client to be blown away with their end result. We try to remain realistic about what’s possible using experience (and secrets) from past projects. It’s important for us to set expectations and build an honest relationship with our clients,” Lefton added. “I try not to turn projects away for budgetary reasons alone considering so many factors go into a project. For example, if the timeline can be many months out, and the project is exciting, we’ll work with a smaller budget versus something with a rush deadline.”
