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This Pacifico Rebrand is Bold and Reminiscent of Fun in the Sun

by Natalie Mouradian on 02/01/2017 | 2 Minute Read

Editorial photograph

Jennifer Mulvihill designed this fun and bold concept for Pacifico Beer. This colorful design stands out and echoes sentiments of fun in the surf, sand and sun. 

Editorial photograph

"Pacifico's brand refresh concept was intended to help the brand stand out on the shelves with a design that appeals to the active 20's and 30's crowd. The goal was to capture the essence of Pacifico as "The Surfer's Beer" with custom geometric typography, patterns, and a bright, bold color palette."

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Designed by: Jennifer Mulvihill 

Location: Chicago, IL