Choco Project One

This conceptual chocolate created by Andrea Petruccio puts the emphasis on the farmers that work hard to bring us our delicious treats. Each variety of chocolate features the image of a different farmer with a different color overlay to help the design pop. This is definitely a humanistic approach to design and isn't purely designed for an aesthetic purpose which is a refreshing take on the typical chocolate bar. 

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"Choco Project One is the essence of the most authentic chocolate. All African farmers aren't always protected and guaranteed employment, and for this reason I chose to put their faces on the packaging. This is a global project for the Protection of cocoa plantations, from Africa to Mexico."

 

Designed by: Andrea Petruccio

Location: Italy