Featured image for Alvi's Drift Wines

Alvi's Drift Wines

by Theresa Christine Johnson on 09/15/2016 | 3 Minute Read

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You’ve got plenty to choose from with Alvi’s Drift Wines. From their line of reserve wines to their flagship vinos, you’ll find one that suits you perfectly. MARK Studio developed the packaging and labels for their offerings, portraying the unique characteristics of each while keeping them consistent under the brand. Alvi Drift Wines are premium libations made from the finest grapes and all labels appeal to discerning wine drinkers. Overall, their appearance is classic and respects the tradition of winemaking.

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“Alvi’s Drift reserve wines:

The premium range of Alvi’s Drift wines required a more traditional design approach. Inspired by the detailed illustration of French estates, the studio created a label that seems almost torn from a buff-paper history book. Foiled text adds to the overall prestige.”

“Albertus Viljoen flagship wine:

This wine also forms part of the Alvi’s Drift premium range, and is seen as the flagship. It’s named after the farm’s founder, Albertus Viljoen. The family crest is suitably present, but has been slightly revised and updated for this label. (Note that Albertusis only produced in small quantities, so, if you are fortunate to encounter this gem, pour a big glass.)"

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“Alvi’s Drift Signature wine range:

These wines are easy-drinkers, and necessitated an approachable design feel. Varietals are differentiated by vibrant colours—though Alvi’s family crest is there to add historical ballast. While the range has been created for younger, newer consumers, it’s also important to communicate heritage and tradition as markers for quality.”

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Designed by MARK Studio

Country: South Africa

City: Cape Town