Packing the power of the outdoors. The In-House Creative Team at Lander – an outdoor accessories company- worked on their re-branding which also included the packaging of their products.
The revitalization piece is modern and clean, building on the ethos of the brand itself. Talking about the design, the team at Lander says: “To keep the brand themes of minimalism, modern-vintage, esteem, and expedition we used subtle white mountain imagery combined with clean geometric lines and vintage typography in an abstract style”
The result is a simple yet premium – delivering a superior experience of unboxing for the products of the Lander range. Beautiful and cleverly engineered.
Lander In-house Creative Team:
Lead Designer: Andrew Matthews
Creative Director: Jeremy Saxton
Art Director: Ben Kearney
Photographer: Spencer Shumway
Collaborators:
Photographer: Garret King
Designed by Landor
Country: United States
