“Ohhh tooo good!”. Yes, this is surely what most of you would say when looking at this pack designed by IS Branding but it is also the expression that encapsulates the story behind its design.
Talking about it, the team behind this project says: “In Brazil, on the mountains of Minas Gerais where families keep their traditions and habits, we found the secret that originated our cheese bread recipe: ‘The ripened cheese of Minas Gerais’. Our recipe rescues the essence of cheese bread of Minas Gerais, the real cheese bread. Like Minas Gerais people use to say: “Nuu, bom demais!” (Oh, too good). So, “Nuu” is an expression of Minas Gerais people.”
The creative concept of this package rescues the history of milk production in the local area of Brazil – resulting in a neutral and cool aesthetic which also simulates the traditional format of a bag of milk, the way it is commercialized in Minas Gerais.
Great use of colors on the white packaging, of good illustrations and overall brilliant graphic design. Too good!
Designed by IS BRANDING
Country: Brazil
