Lost Inhibitions Wine
“Church & State lets their wines speak for themselves, even if they’re a bit mouthy. Their vineyards demand to be heard, and in the cellar, the wine has free reign. The result is a collection of refreshingly honest expressions, boldly emblazoned across a series of 150+ labels...and counting.”
Brandever designed Lost Inhibitions, a wine that isn’t afraid to say what you’re thinking. Whether it’s a long-lost diet or a not-so-cryptic eggplant emoji, the wine is sure to give you a good laugh (or at least make you blush). The witty copywriting gives Lost Inhibitions plenty of personality and certainly speaks to a younger generation—in particular, millennials. Because the labels feature text only, branding incorporates clever and bold images, like a big pepperoni pizza or some unbuttoned jeans. By keeping the text on the label short and sweet, it almost feels like a text message from your best friend.
Creative Direction & Design: Bernie Hadley-Beauregard, Grace Partridge, Emily Pedriks & Karen Poon
Textile Artist: Elsa Bluethne
Designed by Brandever
Client: Church & State Wines
City: Vancouver, British Columbia