This is not your usual vino. Designed by Winc, in collaboration with Chicago-based artist Cody Hudson of Struggle Inc, not only are the flavor profiles of this duo unique but the packaging as well. With characteristic proportions that are closer to gin or rum packaging than wine, this brand surely knows how to stand out from a crowd.

Cherry Tootsie Pops, Cinnamon Toast Crunch cereal, baked apple pie — not exactly typical wine tasting notes. But Blaufränkisch is anything but a typical varietal. Native to Austria, the grape is notoriously fickle, sensitive to terroir, and one that prefers higher heat to reach optimal ripeness. Pomar Junction Vineyard in the Central Coast’s Paso Robles region provides the proper conditions, and here growers are accustomed to working with rare wine varieties like Portugal’s Touriga Nacional and Italy’s Aglianico, both virtually non-existent in this part of the world.

While Austria is renowned for its whites, the country’s reds have yet to make much of a splash here in the States. Which is why many will likely be unfamiliar with Blaufränkisch, a grape that displays the fruitiness of Grenache, with the subtle spice of Pinot Noir. This Field Theory is vibrant on the tongue, dancing with cinnamon and cayenne thanks to a six-month slumber in oak. Even still, the wine’s body remains light — a classic characteristic of the varietal, often labeled the “Pinot Noir of the East.”