Pie for dinner? Yes, please! Eden & Bridge is a line of savory meat pies that come in mouthwatering varieties like succulent chicken and truffle or tender beef and ale. Fable&Co. developed the packaging for these luxury pies that give a whole new meaning to comfort food. A cutout on the top of the packaging allows consumers to peek inside at the delicious pie, and finely shaded images of some of the ingredients appear at the edge as if they were popping out of the pie. Foil adds an element of sophistication, while the large text indicates that the pies are packed with intense flavor. Fable&Co. Needed to create a lavish brand with packaging that would give the consumers a memorable experience and promote the true extravagance of Eden & Bridge.

“Our clients location ‘Edenbridge, Kent’ inspired us to in our pursuit for an impeccable name & narrative for which to shape this unique identity. ‘Eden’ meaning delight, finery & luxury is more commonly famous for the paradisiacal garden in which Adam & Eve lived. Is is often said that the Garden of Eden is marked by four beautiful rivers, adjoining together, enabling the vast virility & fertility of this area of unsurpassed natural beauty.”