Stoneboat Vineyards has a new look thanks to Brandever. To refresh their brand, the agency used the vineyard itself as inspiration and incorporated the terrain into their bottles of wine.
“Stoneboat sought to redefine their presence while staying true to their provenance, a stubbornly rocky vineyard in the Okanagan Valley. Their reinvention came in the form of a 360° silkscreened bottle, prominently featuring the stones themselves.”
The vibrant colors of the wine are immediately noticeable, and the marbly patterns in the stones become more and more engaging as you look at them. The same lines also run on the foil around the neck of the bottle and through the name “Stoneboat” at the top of the label, with a simple sans serif font keeps things refined and lovely. The wine looks respected and well-made, and the fact that they share a bit of the vineyard itself on the label brings consumers closer to it.
Creative Direction, Design & Illustration: Bernie Hadley-Beauregard, Grace Partridge, Emily Pedriks, Karen Poon
