Drink coffee and do good, all in the same sip. Imaginaria Creative developed the packaging for Charity Beans, a line of premium coffee beans that consumers can enjoy even more knowing that some of the proceeds go to charity.
“The concept of Charity Beans is simple. Every time customer purchases coffee, a selected charity receives a contribution. Charity Beans purchases gourmet coffee beans direct from carefully selected growers. The roast as orders are placed, guaranteeing freshness and quality. People appreciate knowing that they can order quality gourmet coffee while supporting causes. Who knew simply drinking coffee could help change the world!”
Charity Beans offers an impressive lineup of coffee, including chocolate hazelnut, Ethiopian beans, and a breakfast blend. Their wide variety allows any coffee lover to find just what they’re looking for, and their cafe even offers some non-coffee options and food. Each package has its own coordinating color while the remainder of design elements remain the same. A traditional font is used alongside a modern sans serif one, keeping things energetic and looking particularly high-end and gourmet. There is a mishmash of background images and the bean variety is written boldly on the front—and the words “50% of proceeds go to charity” appear on the front. Bags are resealable, making them convenient and easy to keep the beans fresh.
