The Good Hippie makes small-batch, natural, and artisanal beauty products, made lovingly in Austin, Texas. They make a daily bath and skincare ritual more indulgent for anyone, and Lauren Cooke Design was tasked with rebranding and designing the packaging for their line of products.
“For The Good Hippie’s re-branding, Bri wanted to integrate real artwork into her packaging. It began with a conversation with artist, Satsuki Shibuya who was commissioned to create six original watercolors inspired by the actual products. Working closely with Bri, we wanted to ensure that the products felt like miniature works of art for her customer’s home. Along with the watercolor, the tubes incorporate ingredient illustrations to present the natural, healthy elements in every product.”
“We worked with Paper Tube Co. to print quality paper tubes that could be reusable, recyclable and all around earth-friendly. We sourced Terraskin labels through Frontier Labels for waterproof, eco-friendly labels demonstrating the brand’s commitment to taking care of the environment.”
The Good Hippie allows consumers to truly spoil themselves with amazing skincare products in a unique way. First of all, the packaging is eco-friendly and a natural choice for people who are concerned about their impact on the world. Additionally, the artwork adds so much depth to the meaning of each item, encouraging the buyer to savor the moment and experience joy in the simple things.
Watercolor art: Satsuki Shibuya
Photography: Ashleigh Amoroso
Tube Packaging: Paper Tube Co.
Label printers: Frontier Labels
