Kids these days. While the younger generation tends to roll their eyes at this sentiment, there’s no denying that obesity is on the rise while television shows and video games keep kids sedentary. Nutri-Grain wanted to connect with teens to encourage healthy eating and a healthy lifestyle, so they turned to Geometry Global for help with designing new cereal packaging.
“Nutri-Grain wanted to connect to teens who are glued to the couch by compelling digital content. The aim was to inspire them to get outside and be more active by using the very devices they find hard to put down.”
“We pushed Google Cardboard’s concept to the limit and designed a cereal pack that transforms so effortlessly, even an 8-year-old could make it into a Virtual Reality Headset. After all, this was still a gift at the bottom of a cereal box.”
