Carlsberg Germany Beer Can

Design agency Kontrapunkt refreshed the look & feel of the Carlberg Germany can. With the desire of standing out from the competition of increasingly popular independent breweries, Carlsberg wanted to re-launch a pared back can design hoping to “ separate the wheat from the chaff” - or, maybe more accurately, the hop from the chaff. 

By distilling the purity and quality of the product in a minimalistic and refined expression, the design by Kontrapunkt emphasised the hop leaf as a principal icon in a new temporary design. 

“The design is a manifestation of the brewery’s ambition to continuously improve the Carlsberg experience. With a custom hop leaf pull tap, matte colours and distinct clean look, the can represents the beer’s uniqueness and communicates the brand’s pioneering craft beer heritage.”

The Carlsberg can is already on the shelves in Germany with other markets looking to roll it out as well.


Designed by Kontrapunkt

Country: Denmark