“Modern-vintage” might seem counterintuitive, but one glance at TH.KÖNIG, a specialty beer from the König brewery in Germany, and the term makes a bit more sense. TH.KÖNIG is just that: a beer that feels as if it’s traveled in time and hits on a few notes of nostalgia while having an edgy, contemporary appearance. Christoph Petersen Design developed the packaging for the brew, appealing to craft beer lovers who have equal respect for the art of brewing beer and love for innovation in the process.
“TH.KÖNIG is a specialty beer and an homage to the founder of the König brewery (Germany); it combines tradition and innovation. That is what the packaging from Christoph Petersen Design banks on: a modern vintage look with a minimalist but striking orchestration and Theodor König—an innovative mind of his time—in the very centre. With his portrait, his signature and his initials on the seal, he stands for the quality of a manually brewed beer.”
“This is supported by the label design that emphasizes a traditional look and the “good old times” by using a monochromic photograph, a special typeface, exact product details for variety, flavour and alcoholic content as well as other stylistic devices.”
