Nothing to conceal here—just delicious dried figs prepared according to the best local traditions. Sovolou wanted a package design that would convey their high quality while also give it a bit of an international look, so they turned to mousegraphics to create the perfect pack for their dried figs.
“Figs are described in ancient Greek literature by the likes of Homer, Plutarch, and Theophrastus. They are celebrated in Greek folk songs along with local fauna and flora. We talked a lot with our client on this background and researched the images related to it at the area of their provenance (Laconian Molai) and beyond. We used a well known Greek proverb that describes magpie love for figs and transcribed the motifs of precious household fabrics to a geometric, heraldic pattern. We were so inspired by the exercise that we created two packaging variations: the first includes the cut out of a fig leaf that moves in a playful reference to the legendary role of concealment that the plant had in humanity’s originary past.”
Crisp white packaging indicates that Sovolou are pure and simple dried figs, a delicious fruit from nature to be enjoyed. Drawn patterns feel elegant and are a perfect pair with the thin and simple font choice. The distinctly Greek appearance of the design, from the fig leaf to the bird graphics, reminds consumers where the product comes from and contributes to its international vibe.
