Don’t let the name of this Russian beverage fool you at all. Bourgeois is an affordable yet delicious champagne that needed a revised look. Dochery redesigned the packaging to bring it to life, giving it a festive vibe that is perfect for parties and celebrations—exactly what you’d want champagne for!
“Russians love drinking champagne not less than vodka. This has historical routes from the days of the Soviet Union, where there were several large factories of sparkling wines. It is important to note that Russian champagne has nothing in common with French or Italian, it has quite a specific taste and it is not an expensive drink. The average cost of a bottle in the regions of Russia is about 2-3 dollars.”
“Since Russian champagne is popular among consumers with low incomes, the labels in this segment mainly look either bad or Soviet style. However, this market is also evolving, and in recently more and more manufacturers realize that the outdated design of labels needs to be changed.”
